the New KCC – Creamery Goodness Goes Digital

  • The New KCC - 'Creamery Goodness Goes Digital'

After a month-long trial period, it was finally time for New Kenya Cooperative Creameries (New KCC) and Safaricom to introduce dairy farmers across Kenya to a new mobile payment application. The two companies approached us to power the official launch.

Agents and the media from all across the country arrived at Crowne Plaza for the event. An array of lights from parcans, moving heads and macs blended excellently. For a perfect flow of sound, we used cordless and goose-neck mics as well as K12 output.

The theme, ‘Goodness Gone Digital’ and both companies’ logos were animated on daylight screens as per the stage creative’s team design. The cream of the launch would be the unveiling of the mobile application -New KCC Lipa Na M-Pesa- which was animated on center stage Daylight Screens.

Photo by BIZNA