Safaricom 4g Gets Celebs Racing

Our challenge was to illustrate just how good speed is with Safaricom’s 4G service.

To set the wheels rolling, BrandKonnect, our brand promotional arm, set their eyes on the latest James Bond movie, Spectre, for inspiration and that’s how the #Safaricom4G – Race to Beat 007 was born.

Seven celebrities were carefully selected, approached and briefed to start a social media team that would rally across various locations in Nairobi. Teams Avril (artiste), Amina (radio host), Deejays Joe Mfalme, Sadic, Soxxy and Mo all signed up to attend to a series of timed tasks for the chance to be the 4G Challenge winners on the movie’s premier night.

#TeamAmina bagged first place, followed closely by #TeamAvril. #TeamDeejay Mo came in third.

As expected, #Safaricom4G – Race to Beat 007 became the talk of social media town- and we enjoyed it!