Safaricom Launches ‘thebigbox’
The Safaricom BigBox launch took place last week at Sarit Centre in Westlands .The structure design was based upon the product concept which is theBIGbox. The LED screens replicated a box shape which was suspended from above. The LED screens hanging over the stage required a lot of creative thinking in regard to rigging and lighting ensuring that it was visible from far.
The Countdown was well projected on the LED screens as the fans counted along .The resultant screen formed a giant box , a unique and impressive look that was consistent with the existing design elements.
Safaricom Brand Interface Ambassadors had box shaped helmets as they lined up Sarit Centre’s perimeter which gave a spectacular Experiential marketing moment.
‘The Big Box’, incorporates data and Pay TV services, with features over 30 free-to-air channels, TV recording capability, and USB and SD media playback for pictures, music and videos.